The Values of CALO
The playbook behind everything we build.
Business is a sport
The best athletes train relentlessly, give honest feedback, and compete to win. That is exactly how we operate. Every sprint is a training session, every launch is game day, and our values are the playbook that keeps us winning — together.
Six values that drive us
Our values act as your internal GPS — guiding your actions and decisions every day.
Growth
Invest time to read and learn
Tap to learn moreAdopt a growth mindset — no pain no gain. I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.
Growth with Michael Jordan"I've failed over and over and over again in my life. And that is why I succeed."
— Michael Jordan
Obsession
"Good enough" is never good enough
Tap to learn moreOnly obsessed people end up changing the world — and the world can be their own life, their family's life, and the actual world. Obsession in combination with the other values is a recipe for making positive change.
The mindset of championsWinning
Efforts don't matter, results do
Tap to learn moreWe are playing in a high-performance sports team and our goal should be to win. We value winning because this is when we value the game, the obsession, and the drive to be the best in every project and every environment we are in.
Kindness
Do good without expecting anything in return
Tap to learn moreLife is hard on everyone. Make sure your presence brightens up the day for others. Kindness goes hand in hand with the other values because it should be a combination that goes together as a recipe.
"I shall pass this way but once; any good, therefore, that I can do or any kindness that I can show to any human being, let me do it now."
— Etienne de Grellet
Integrity
What you say = what you do
Tap to learn moreWe look for the truth even if it's against us and we act on it even if it's not in our best interest. The best athletes win right and ethically. Seek and share the truth, no matter what.
Andy Roddick's integrity momentImpact
Be intentional about your actions
Tap to learn moreLeave the world a better place than you found it. Think big and long term. We are extremely lucky to be in a position where if we do a good job, someone's life becomes better. Impact is about being intentional with our actions and being mission-driven.
Our Winning Philosophies
The mental models that guide how we think, decide, and act every day.
Always be on the customer's side
That's a clear recipe to win. The customer wants you to be a sustainable business so you continue delivering value to them.
Embrace the growth mindset
Trade short-term suffering for long-term gain. Everyone is capable of pretty much anything if they want it badly enough.
Seek & share the truth from love, not fear
We often hold back feedback because we care for others. The right action is to share that feedback because we care for them — and to realize we hurt them more by holding back their growth.
Think big, start small, scale fast
Don't let big thinking cripple you from action. Start with what you have — take the first step now. Once you validate you're on the right path, move fast.
Focus on outcomes, not just effort
We measure success by the impact you create, not the hours you put in. Smart work and meaningful results are what drive us forward.
It doesn't matter what you think, it matters what the market wants
Building and running a business is very humbling. It's never about you. It's always about who you're serving.
Winners are proactive about finding the problem
There is no progress without feedback. Never take a backseat. Take the proactive approach: ask for feedback, work on it, ask for help, rationalize, listen, and run with things.